According to eMarketer, the most-watched video streaming platforms – Netflix and YouTube – will begin to feel the impact from new services. The data reveals Netflix’s daily video time will go down from 27 percent in 2019 to 26.4 in 2020 and 25.7 percent in 2021.
As for YouTube, the daily video time will go down from 23.4 percent in 2019 to 22.4 percent in 2020 and 21.7 percent in 2021.
Forbes has explained that these services ‘will see their dominance erode in the face of so many new choices’, with Disney+ and Apple TV+ cited as examples.
Ross Benes, eMarketer analyst, said: ‘Even though Americans are spending more time watching Netflix, people’s attention will become more divided as new streamers emerge.
‘The video streaming landscape will get crowded, which will drive down the share of time that people devote to Netflix.’
Streaming video in general is becoming increasingly popular, as eMarketer reports that 2019 marks the first year where digital video comprises a quarter of all time spent per day on digital sources such as apps and browsers across devices in the US.
To read more about Netflix and YouTube viewing time, click here.