Netflix has signed a three-year licensing deal with South Korean cable television network JTBC. The partnership will see Netflix gain streaming rights for over 20 Korean-language drama series titles.
A similar partnership was made last week between Netflix and Seoul-based Studio Dragon, which produces popular K-drama series. Over 21 K-drama shows will make their way to the platform as part of the deal, which includes licensed shows and originals that the studio is developing and producing for Netflix.
The move appears to be an effort from Netflix to establish itself as the go-to destination for content on a global scale, particularly Korean drama. The platform has recognised the growing popularity for hit shows from the genre.
Netflix said: ‘Our members love great made-in-Korea stories. We are thrilled to present the depth and variety of best in class Korean stories from JTBC.’
JTBC commented: ‘The trust between JTBC and Netflix will become more solidified through the agreement. The agreement will also drive JTBC’s entrance into overseas markets as a global production house with high-quality content.’
