As the streaming wars intensify, the big players are starting to make their intentions known. According to reports from the Wall Street Journal and Gizmodo, Disney and Amazon are currently in a dispute over ad space. The clash is allegedly the reason why Fire TV hasn’t secured a deal for Disney+ – however, the dispute could also lead to Disney-owned apps such as ABC, Disney Channel and ESPN being removed from Fire TV.

Disney+ is set to launch on November 12 in certain locations, with the subscription streaming service offering a range of quality content from Marvel, Star Wars and more. Amazon has hoped to secure what has been described as a ‘substantial percentage’ of ads on Disney’s other apps. The WSJ reports that this request comes from a desire for more revenue streams beyond its cloud services.

So far, Disney has confirmed global distribution agreements with Apple devices including Apple TV, Android devices, Chromecast, Roku, Xbox One and Playstation 4. Notably, Amazon is absent from the list.

It has been reported that Disney believes its apps and upcoming service give it enough leverage to fight back against Amazon’s advertising request.

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