Disney has been working on a brand new streaming service, and the company has now revealed the price of its new bundle ahead of the launch in November.
Streaming service fans will be able to purchase a bundle including the new Disney+ service, ESPN+ and Hulu for $12.99 a month. This price point and combination of services makes it a strong contender compared to giants such as Netflix. This is because the standard monthly subscription cost for Netflix is the exact same.
The new bundle will be available from November 12, and is either cheaper or on par with its competitors. Furthermore, it’s significantly cheaper than the rumoured price of HBO Max, which is said to be around $16 or $17 a month. Disney owns both ESPN and Hulu, with the former providing hundreds of MLB, NHL and MLS games, plus tennis, boxing, golf, college sports and more. The bundle will include the standard, ad-supported version of Hulu, which Disney took full operational control of in May of this year. Beforehand, the venture was a joint one between Disney, 21st Century Fox, NBCUniversal and Time Warner.
Disney expects the launch of its streaming service to be a significant event in the company’s history. According to CNN, they expect the service to have between 60 and 90 million subscribers globally by 2025. At this point in time, Disney has plans to be investing over $2 billion on original content for the platform.
Recently, Disney reported that its revenue fell short of Wall Street expectations in the third quarter, but there was huge growth in the direct to consumer business. The latter includes ESPN+, and will also feature Disney+ once the service is live, showing that the company’s decision to acquire a majority stake in Hulu was a wise one.
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