It has been reported that NBC may make its upcoming streaming service Peacock free for all subscribers.

The move would be a departure from the model seen with other prominent streaming services on the market.

It would involve Peacock being available as an ad-supported service, with an ad-free product also available for a price.

The information has come from anonymous sources, who have also said there could be multiple tiers of Peacock available for Comcast customers and other pay TV subscribers.

Such a move would possibly result in Peacock becoming the biggest AVOD – or advertising video on demand – service.

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