Political ads currently run on some streaming services in the US, and it has raised questions about whether voters are being left vulnerable.
An example quoted by The Washington Post states that some Hulu subscribers viewed a clip of President Trump before starting NBC comedy Brooklyn Nine-Nine.
The ad featured a narrator saying ‘The ‘deep state’ is trying to inject our health system with socialist price controls’, before inviting people to text ‘socialism sucks’ to a number.
Campaign finance experts have expressed concern about political advertising on video streaming services. Currently, digital providers are not required to disclose the demographics targeted in such adverts, or the number of people who viewed them.
Meredith McGehee, executive director of Issue One (which aims for transparency in campaign spending) said ‘I’m really worried people are going to be bombarded, and not going to have the information they need to assess all of what’s coming at them.
