Editors from eMarketer have revealed that their latest estimates show Disney+ is on track to have 72.4 million users this year – which is substantially more than Apple TV+, which is lagging behind with 18.8 million.
It has also been predicted that Disney+ will have a much bigger audience than Hulu by the time 2024 comes around, indicating that the new streaming platform has blown its competitors out of the water with an enviable library and globally recognisable brand.
According to eMarketer forecasting analyst at Inside Intelligence, Eric Haggstrom, Disney+ has made use of a number of factors which have caused this positive result. For example, the low price point has no doubt proven appealing to the subscriber base.
Furthermore, the vast library of content – ranging from classic Disney movies to Marvel titles, Star Wars movies and 20th Century Fox content such as the entire Simpsons back catalog – means that the family friendly platform has seemingly unlimited options available.
Thanks to deals which combine a streaming package with Hulu and ESPN+, users can make use of a plan which offers them not only content suitable for children, but more adult titles and a library for sports lovers.
Impressively, eMarketer has forecasted that Disney Plus will experience double-digit growth every year between now and 2024, with predictions of 123.4 million subscribers compared to 115.6 million for Hulu.
Currently, Netflix is in the lead with 168.9 million subscribers, while Amazon Prime Video is in second place with 130.1 million, Hulu is next up with 94.5 million, and Disney+ has 72.4 million. Lagging behind are Apple TV+ with 18.8 million and ESPN+ with 15.9 million.