Many of the current streaming wars kings, such as Netflix, Amazon Prime and Hulu – plus upcoming services such as Disney+, Apple TV+, HBO Max and Peacock – may be creating content based on the belief that this is what the deciding factor is for new and existing subscribers. However, a new survey reveals this isn’t the case.

While there have been moves in the streaming industry lately, such as Peacock taking popular sitcom Friends from Netflix and HBO Max shelling out $1 billion for exclusive rights to The Big Bang Theory, a PC magazine survey has shown that most consumers will choose money over content offering.

According to the survey, 65% stated that they would cancel their existing streaming subscription service if the price were to increase. Meanwhile, only 14% said they would leave the service if their favourite content were to be taken off it. What’s more, only 9% would cancel a subscription if the platform didn’t offer exclusive original content.

If we factor in this preference to the pricing of upcoming services, Disney+ and Apple TV+ should fare well, as their subscriptions are currently set to be available at $6.99 and $4.99 respectively for the basic package. Platforms such as HBO could find their pricing won’t attract the subscribers they are expecting, if this survey is anything to go by.

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