A survey from TiVo has revealed that an overwhelming majority of streamers want paid services like Netflix and Prime Video to provide a free tier.
The latest Trends Report from the service showed that 79% of respondents would rather choose a free ad-based service, instead of add another paid subscription to their budget.
Furthermore, 83% said they would consider cancelling paid platforms and opting for AVODs to be a good way to save money.
This news may be unwelcome to Netflix, as co-CEO Reed Hastings said this time last year that he would never consider placing ads on the service.
Hastings said: ‘We’ve got a much simpler business model, which is just focused on streaming and customer pleasure. So we think with our model that we’ll actually get to larger revenue, larger profits, larger market cap because we don’t have the exposure to something that we’re strategically disadvantaged at.’
A Tubi study resulted in similar findings lately. One in five people in the 18-34 age bracket said they had cancelled their SVOD subscription due to the impact of the ongoing pandemic.
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