The president and CEO of Nickelodeon, Brain Robbins, has revealed the upcoming strategy for kids, young adult and family programming and movies on Paramount+ for the next few years.
During an interview with The Hollywood Reporter, he said that he had been working on the strategy for a global audience with colleagues Bob Bakish, George Cheeks, David Nevins, Chris McCarthy and Jim GIanopulos for over a year.
His overview of the strategy is that they will be using young adult shows and movies to encourage an international audience to check out the streaming platform. Highlights include the iCarly reboot, and he spoke about how creating projects like the To All The Boys franchise were positive memories.
He also revealed some projects coming up for the streamer:
- A new show in September called That Girl Lay Lay, starring a female rapper
- A movie called Blue’s Clues & You to celebrate the 25th anniversary of the show
- A new film called Fantasy Football – a partnership between Nickelodeon, Genius Entertainment and SpringHill (from LeBron James and Maverick Carter)
- A Teenage Mutant Ninja Turtles movie in 2023 with Seth Rogen at the helm
