When New Year hit, Netflix subscribers were forced to deal with the fact that The Office departed from the platform and moved over to Peacock. The blow will have been felt by Netflix, too, as it was the most watched show on the service for a while.
However, now NBCUniversal CEO Jeff Shell has said viewer statistics on Peacock are much better than they were for their Netflix home. During the Comcast Q4 2020 earnings call, he said ‘We’ve had ‘The Office’ now for almost a month, we’re very pleased with how it’s doing. Our usage among our customers is actually higher than we think the usage was among Netflix customers.
‘More importantly, we’re seeing that people who are watching ‘The Office’ on Peacock are watching lots of our other comedies so it’s really driving ‘Parks and Rec’ and ‘Brooklyn Nine Nine,’ among others.’
Those who enjoy WWE will also be able to benefit from content on Peacock, as the service has recently landed exclusive streaming rights for WWE Network on its platform. Shell said: ‘WWE is a perfect property for us.
‘It allows us [to bring] thousands of hours of programming that were behind a paywall to the free service on Peacock which will not only enhance the brand of WWE, but we can monetize in advertising. The events that were behind the paywall, that were pay-per-view, can drive our $4.99 version of Peacock.’