Piper Jaffray found that 37% of teens prefer to use YouTube for video streaming, which came in as a narrow victory over Netflix, which had 35%. The reason behind YouTube’s appeal was found to be its diverse content library, which appealed more to the demographic.
Teens are more prone to go on YouTube due to content such as music videos, how-to videos, content from social media influencers and video game play throughs.
While teens will apparently choose YouTube over Netflix slightly more, Netflix is still a clear winner compared to other major streaming platforms such as Amazon Prime Video and Hulu.
Netflix has experienced struggles in recent months, with shares falling by over 27% and the company experiencing a rare miss on its subscriber forecast in Q2. While the forecast was more accurate in Q3, the streaming giant acknowledged the influx of competition on the horizon and announced a focus on original content, presumably in order to compete with the established content on other platforms.
Piper Jaffray found that just 7% of teens were using Hulu regularly, and only 3% had Amazon Prime Video as their content streaming platform of choice. Cable TV had also gone down to 12% from 14% – the number seen in the previous season’s survey – indicating a growing trend towards the popularity of cord cutting as opposed to using cable services.
Choose from thousands of TV shows and movies.
Get stuck in with no fixed contract now.