Disney+ has majorly exceeded expectations by gaining over 10 million subscriber sign-ups in its first day of launch.

The new streaming service was initially hit by technical issues a few hours into its launch, with customers being told there were connection problems and advised to try again later.

However, the glitch appears to have left viewers undeterred, as the massive figure was predicted by analysts to be Disney’s subscriber count after a year – let alone a single day.

Disney is forgoing billions in revenue by going direct to consumer, as they are missing out on licensing deals with competitors such as Amazon Prime Video and Netflix.

However, the combination of Star Wars and Marvel content has been a clear hit, with customers waiting up for the opportunity to watch new original series The Mandalorian the moment the streaming platform went live.

Disney+ is currently available to US subscribers for a monthly price of $6.99.

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