If you love binge watching shows on Discovery+, your habit could be about to result in rewards. According to the streamer, those who are clearly getting into a show – in other words, watching three consecutive episodes – could be rewarded with an ad-free experience.
This reward has been described as Spot-Lite ads, with the platform revealing that it allows ‘advertisers to reward committed viewers with an ad-free environment. Available after viewers binge three episodes in a row, Spot Lite ads deliver the best viewing experience in exchange for the viewer’s attention.’
Previously, HBO Max had been rumoured to test a similar strategy on its subscribers, where a Binge Reward would be given to select people that let them enjoy a commercial-free night. Hulu has also tested such a strategy.
However, consumers are seemingly not against viewing ads as part of their streaming experience. For example, free streaming services which are supported by ads – such as Tubi and Pluto TV – are quickly rising in popularity.
New research from Hub reveals that 53% of TV viewers spent time with such services last month, which is an increase of 15% compared with the last two years. In other words, there may not need to be so much thought put into providing ad-light experiences – consumers don’t seem to mind having commercials around.
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