Redbox is diversifying its offering to streaming fans by providing a service called Redbox Free On Demand.
The new feature follows an AVOD structure and allows people to access hundreds of titles with just a few clicks.
General manager of Redbox On Demand, Chris Yates, says: ‘Today’s audiences are fueling an unprecedented demand for premium quality on-demand content that is free with advertising. We expect to see continued growth in AVOD, making Free on Demand a significant addition to our free streaming platform.’
Jason Kwong, Redbox chief strategy and digital officer, added: ‘With the launch of Free on Demand coupled with the growth of Free Live TV, Redbox is building an ecosystem with unparalleled entertainment choices.
‘Whether customers want new releases at the Kiosk and On Demand or classic and fan-favorite movies and television available to stream for free, Redbox is the go-to destination for great entertainment.’